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How it’s all done

incite is a new business agency that actually
delivers new business. While this sounds
simple we have set ourselves a tough task –
finding clients who want to buy, not want to meet.

Here’s how we achieve it, every day…

How

Incite

We have thousands of conversations every week with marketers and others responsible for appointing agencies.

We know what makes them tick and apply this to every aspect of our service

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Data

We have built the largest and most accurate database of marketers and others responsible for appointing agencies anywhere, numbering over half a million decision makers.

This covers off everyone from major advertisers to b2c start-ups and niche b2b business. We know what sector they are in, if and where they advertise, how many employees they have, annual turnover, anything in fact that will be useful in deciding whether an agency has a relevant offer to approach them with.

And unlike many competitive new business agencies, our data is not available for others to buy or rent

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Multiple Channels

As our ongoing market reports will tell you. The way clients source new agencies is varied.

Some will collect information they are speculatively sent and wait for a review. Others will research using online sources, social media, directories and press. Some will search for an answer to a specific business problem while others will search for an agency.

To maximise the amount of business you can generate you need to be present in them all. At incite we cover off every efficient channel a potential client may use to find an agency or an agency to find a new client.

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So what is an inbound or outbound channel?

Inbound

  • SEO
  • PR & ePR
  • PPC
  • Webinars & events
  • Social Media
  • Content creation
  • Email lead nurturing

Outbound

  • Phone outreach
  • Email